Why I Stay in the Car Business

vintage truck

I was able to break the top 10% of all income earners by selling cars.  I know not everyone will get there—not because they don’t have the ability but because they lack the desire to do so.  They are, perhaps, afraid of what people might say or think. I once heard a statistic that people […]

The Importance of the Pareto Principle

The Pareto principle (also known as the 80/20 rule, the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the cause. When selling cars, however, we must look at this principle in reverse. Not doing so is a typical pitfall in sales; the salesperson is too concerned with […]