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About

About Chris

Automotive Best Selling Author

  • Digital Marketing Blueprint: A Car Dealer’s Guide to Selling More Cars
  • The Rainmaker: The Fundamentals of the Car Dealer’s Desk Manager
  • The Unfair Advantage: Digital Marketing Principles That Will Explode the Growth of an Auto Dealership
  • Driving Sales: What It Takes to Sell 1,000 Cars A Month
  • The Drive to 30: Your Ultimate Guide to Selling More Cars Than Ever
  • When I Grow Up, I Want To Be a Car Salesperson!
  • The Closer: The Automotive Professional’s Guide to Closing the Deal
  • Executive Platform Director of Sales and Marketing Jackie Cooper Imports of Tulsa which include Mercedes-Benz, Sprinter, Infiniti, Porsche, and Nissan.
  • Martinez was recognized as AutoRemarketings 40 under 40 in 2018
  • Automotive Blogger.
  • Founder of publishing company J. Joseph Group, LLC
  • Founder of TheAutoMiner.com —Automotive SAAS company operating in over 300 dealerships nationally
  • Co-Founder Spearphish.io
  • Founder Nullkode.io
  • Founder of Car Sales Success App

People-driven, results-driven, customer-oriented and forward-thinking with more than 19 years of experience in automotive industry with senior roles. Martinez has developed teams and multi-platform work groups while providing key direction for dealership implementation. Assisted with the openings of 5 dealerships across the U.S. and helped turn a failing single point store into one of the Top 10 Dealerships in the nation from 150 cars a month to over 1,000 cars a month. Charles Maund Toyota a single point car dealership selling 11,000 vehicles annually that generates over $400 million in revenue with over 300 personnel. He has a proven ability to grow sales and profitability, turnaround under-performing operations and introduce new methodologies to lead from a Best in Class position. Have helped grow current Auto Group from 400 to over 600 cars a month and increase net profitability 63% within 12 months.


Specialties:
  • Strategic Planning
  • Targeted Revenue Growth
  • New Market Entry
  • P&L Management
  • Inventory/Cost Control
  • Marketing & Sales
  • Staff Training/ People Development
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