Gross – It’s a State of Mind

Gross is a state of mind. The first time I heard this I thought you know that guy might be on to something. The perceived value of anything is what someone is willing to pay. If you or your sales professional doesn’t believe the value of what he or she is selling then you will continue to have low gross. Here is a simple technique to help the low grosser on the team to hold the margin. Desk Manager Process: Ask the 8 essential questions: Did you test drive the vehicle? Does your customer have a trade? Do you have an exact payoff? Is

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