Gross is a state of mind. The first time I heard this I thought you know that guy might be on to something. The perceived value of anything is what someone is willing to pay. If you or your sales [...]
As a sales professional I’ve always looked to get better at my craft, and I’ve spent the last 16 plus years studying the craft in the Car Business. The 4 things a sales professional should master [...]
High-Performance Culture How do you build a great Culture? What type of Culture do you have? I’ve been in the Car Industry going on 17 years and I’ve seen my fair share of the following types [...]
What are your Fixed Operations? The Fixed Operations department for car dealerships can be made up of the following positions: Fixed Operations Director Service Advisors Service BDC [...]
Car Dealers Mark-Up Dealer Pre-Loads vs Market Adjustments With ever decreasing margin compression dealers are moving quick to help customers with more value adds to help not only the consumer, [...]
Shortage of Automotive Technicians. Has your dealership run into this? Have you figured out how to staff this important part of the service departments survival? With unemployment as low as it [...]
BDC/Internet Director I’ve personally always held the position in high regard. What fascinates me is how many dealers still haven’t moved to this model. If 90% of all customers shop online prior [...]
With headlines like this today could your dealership use an additional $2,000,000 a year and provide exceptional customer service? Did you know that the average dealer has 12,000 clients in their [...]
Automotive Data Mining the Broken Model Are you a dealer who has tried data mining solutions? Are you a dealer who has failed in data mining solutions? Like you I personally have experienced all [...]
Service – RECESSION Proof your dealership. Are you ready for the next recession? I know this can sound gloomy, but statistically speaking a recession happens every 5-7 years, and [...]
