Of course what I’m writing about isn’t the unethical calls good people are being scammed with daily:
Recently http://money.cnn.com/2018/05/11/news/fcc-robocall-fine/index.html there was the largest fine ever imposed of $120 million on a Florida man who was tricking clients. The robocalls offered discounted travel services to Mexico, the Caribbean and Florida, from Expedia (EXPE), Marriott (MAR), Hilton (HLT) and TripAdvisor (TRIP), according to the complaint. The FCC said these “spoofed” calls had nothing to do with these companies and are considered wire fraud.
What I’m writing about can increase your business 4 to 5 percent.
Are you ready to take advantage of the best methods to communicate with your customers? Do you want to speed up the process of the one to one communication? I’ve spent more time training and teaching sales people how to make phone calls than I thought I could ever do. I enjoy doing it and when I was introduced to voicemail marketing I had an epiphany. What if I sent my voicemail to 100 clients, I bet I could get some of them to call me back. Well I did. I was able to, on average get at least a third of the clients to call me back. Then I quickly found a problem. I had to teach my sales people how to convert those callbacks to an appointment. It’s one thing to get the customers to call you back — it’s a whole new problem to get them to schedule an appointment and more importantly to come in. I’ll leave that topic for another article.
Here are the 3 things that can help you boost retention this weekend.
Ring less Voicemail, Voicemail Marketing, SMS communications.
These are all methods you can use today, but so long as you are compliant.
What does it mean to be compliant?
The TCPA prohibits autodialed calls or text messages, as well as prerecorded calls, unless made with the prior express consent of the called party and for text messages you must have a double opt-in procedure.
Meaning: even though you have written consent you have to start the conversation with another opt-in procedure giving them the opportunity to opt-out once again.
If you follow these steps you can alleviate fines from $500 to $19,000 per occurrence. That’s right- per occurrence.
If you can follow the guidelines, you can be sure to increase your Sales and Service Retention. So be sure you are using a company that has safeguards or measurements in place to ensure you’re compliant, and as always talk to your attorney.