Time Kills Deals

“If you are employed at will, your employer does not need good cause to fire you. In every state but Montana (which protects employees who have completed an initial “probationary period” from being fired without cause), employers are free to adopt at-will employment policies, and many of them have.” This excerpt is from Nolo.com Check with your companies policies and procedures before doing anything. Small disclaimer.

Walk-in Deals-Apt Deals

Your processes must be on point and you must know how to navigate the following 3 things:

1. Inventory

a. If you do not know where all your cars are or aren’t ready for your appointment you will lose the customers interest and they will go somewhere they have their processes down.

2. Software

a. If you don’t have the right tools, or if you don’t know how to use the tools you have, you will take away any credibility and lose the sale.

3. Paperwork

a. You must know exactly what paperwork is needed and filled out properly. If you must bring a customer back in you’ll have bad CSI and lose any opportunity to service them in the future.

Phone Deals

You must be able to communicate properly and have the information the customer is requesting readily available. Engage with your customer and build enough value to bring the customer in to purchase. If you cannot communicate well and stumble through the information they will hang up and go somewhere else.

Internet Deals

Speed — the first person who gets in contact with the customer first, is usually the one that can win the customer. This is something every internet manager should know, but what are you doing once you’ve made contact to get the customer to your dealership? Creating a volley early on to give the customer a reason to come in is more effective than just quoting a price. You must separate yourself from everyone else to be affective and bring value.

Follow these basic guidelines and you’ll continue to grow your business and get repeat and referral customers.


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